NOOH is in LONDON

NOOH by La Coste arrives at Selfridges in London

The prestigious London store Selfridges , an emblem of luxury shopping in the heart of Oxford Street in London , now welcomes NOOH by La Coste , the French brand of alcohol-free wines from Provence .

NOOH by La Coste , made from grapes from the Provençal vineyard and designed to offer a refined tasting experience without alcohol, finds an exceptional showcase within the iconic London store.

A premium French selection available at Selfridges London

Selfridges visitors can now discover and purchase the NOOH by La Coste range: sparkling and still rosé, sparkling and still white

The arrival of NOOH by La Coste in London reflects the shift in consumption habits towards alcohol-free alternatives, suited to a healthy and convivial urban lifestyle. This positioning is particularly well-suited to an iconic shopping destination like Selfridges , renowned for offering a selection of trendy international brands.